Follow Up & Follow Through

Most marketers not only fail to prospect but forget and often avoid follow up and follow through.

No business professional can afford to ignore his or her customers. All business starts and ends with the customer!

Follow Through for effectiveness

What is Follow up and Follow Through?

It is what happens beyond the initial contact and/or sale. Making the sale is not the climax of business it is only the beginning of what should be a long term relationship.

Why is this so important?

Your long-term success depends upon it! Residual incomes are achieved only by repeat sales, meaning your customers have to stick around if you want to continue to get paid tomorrow on something you did today. If you neglect or abuse those relationships you will cease to be in business.

What is the benefit?

By nature people are skeptical, following up builds trust and relationships. Relationships are what create loyalty. Loyalty is what creates stability. Stability is what creates Longevity. Longevity = Residual Income! You will generate more business in repeat sales, increase referrals, motivate your team and see increased duplication.

Facts about Follow up and Follow Through:

Out of 50,000 people who start a home based business, 48,500 never hear from their upline or sponsor again!
People must trust you before they will follow your leadership or advice.
Most marketers not only fail to follow up but avoid it!
Support is Free and yields the highest return!
It is much easier to keep a customer and/or team member engaged than it is to go find a new one.
Abandoned people are not productive.
Implementing a retention strategy consistently improves profitability by 32%.
A implimented customer retention strategy slows attrition 10:1
What you do within your organization/business will be duplicated with in your teams.
Average selling cycle is 21-30 days, just because they did not buy today does not mean they are saying NO permanently.
By motivating, educating, and equipping people for success, People will stay longer and more individuals will rise to become leaders. Creating long term stability!

"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." - W. Edwards Deming

The Fortune is in the Follow up - Fortunes are made in the Follow up! Successful Network Marketers go the extra mile!

We are in the relationship business "Network" means people/relationships. Following through allows you to learn more about your prospect, customer and/or team member. It also allows you to help them make an informed decision, get more referrals, build trust and credibility by showing them you do what you say you will.

# 1 offense in Network Marketing...

Not following up or following through with people. If don't have any intentions of supplying someone support and service - you have absolutely no business sponsoring them!

Do's

Personalize your efforts

Give them something new

Offer resources of value

Educate them

Work towards a win-win situation

Provide encouragement and motivation

Believe in people- see their potential

Have vision

Have a proven SOP (standard operating procedure) for people to follow

Respect their time, schedules and wishes regarding business

Don'ts

Do not hound or continually pester people who have told you NO!

Do not take advantage of the relationship

Do not use pressure or hype

Do not justify unethical behavior

Do not assume people will educate and motivate themselves

Don't expect or tell people to do things you are not willing to do yourself

Do Not think this is all about you

Do Not view people as a means to attaining your goals

Ideas for proper follow up and follow through;

Have a valid business reason for every action you take.
Always be helping prospects move towards making a decision, one way or the other. Whether it is "no" all together or if it is a second appointment or reviewing the program one more time. They always need to making a decision on taking the next step.
Schedule subsequent appointments with specific dates and times.
Offer coaching sessions and training resources.
Personalize It! This shows them that you recognize them as person, you truly care and it will increase your response rates.
Send educational information relative to their concerns or questions and resources that will help them move forward; links, audio's, reports, training.
Refer back to the information they shared with you in your conversations as to what their goals-wants-needs are.
Have and implement a Customer Retention Strategy