Customer Retention

The cancer of Network Marketing-ATTRITION

Approximately 50,000 people join a NWM company each week.

98% of those will never earn more than they spend on their product and marketing.

90% will never hear from their upline again.

Success in NWM comes not only from knowing how to recruit but also in effective retention!

Most marketers not only fail to prospect and recruit but they also fail to take action in retaining those downline members and or customers. Much of attrition or gradual wearing down of and organization is due to the sponsor not following up once a prospect joins or buys product.

FACT- it is harder to get a new customer or distributor than to keep one active.

How do we combat this?

With a retention plan!

When a marketer consistently implements a customer retention strategy, retention is nearly 10:1.

Successful Marketers go the extra mile...

Most people have the "What's in it for me" mantality -this creates a self centered approach to all they do. When you focus outward on helping others achieve what they want, you also achieve what you want.

What's in it for you?

Long term profitability and stability! You will have a happy, productive duplicating organization!

Extra effort ???

Successful network Marketers continue to go the extra mile with their team and building bonding relationships, working closely with them and looking for potential leaders.

Retention is the Easy part of what we do...

Retention plan is: ongoing plan for maintaining contact with your organization.

Objective: Motivate, Educate, Equip for success so that people stay longer, and achieve more.

Creating long term stability and profitability for your business.

First 30 days sets the stage.

You must have a plan for the first 30 days for every new team member, a standard operating procedure. This is the most crucial to a new rep's long term success. If utilized properly, this is where they should and will establish proper expectations, hone right skills, develop a proper plan of action.

What should YOU do...

Make contact by phone-welcome them to the team, establish ra por for a solid foundational relationship.

Let them know what is available to them as a team member.

Find out what their goals are, sincerely let them know you care and are interested in their success.

Encourage them to tap into your training and resources available.

Tip: Make sure this is a effective system with proper training!

Let them know you are there to help them, that they can contact and depend on you for help and support.

Beyond 30 days:

This means you keep constant ongoing communication with your team members.

Ideas: informational email drip, personalized post cards , scheduled follow up phone calls (even if you just leave a message they know you are trying). The phone should be your main tool of communication. Customer appreciation and recognition, reward long-term team members or customers.

Objective: Re-in force the ra pore, build trust, support, encouragement.

Ask how they are progressing on their goals, re-asses their situation; budget, time, personal life, job, training...

It Must be WIN / WIN...

Bottom line NO ONE wants to be misused or looked at as just another dollar sign, EVERYONE wants to be recognized and valued as an individual, to be part of something important. All of your retention strategy should reflect their goals and desires so they know you care about them and you want them to succeed.

YOU Must also have A Proper effective training system

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